Montreal, April 23, 2025 — As the Habs reignite playoff fever, EMD-Batimo and 1111 Atwater are joining forces with a legendary hockey figure: Guy Carbonneau, the last captain to hoist the Stanley Cup with the Canadiens in 1993. “I had the honour of wearing the ‘C’ on my chest. I’ve felt the pressure, but above all, the passion of Montreal. Now, it’s your turn!” – Guy Carbonneau
Just a block away from the legendary Forum, 1111 Atwater stands as a beacon of Montreal pride. From its heights, the Habs colours shine brightly—an homage to the ghosts of the past and to the values we share: team spirit, pushing limits, and passion. Night after night, the lights of 1111 Atwater will glow red, white, and blue as a show of unwavering support for a team ready to write a new chapter in its history. “As a passionate hockey fan, supporting the Habs in our own way is also a statement of our deep connection to Montreal’s culture and history. 1111 Atwater embodies that commitment, contributing to the city’s legacy through an exceptional project,” says Francis Charron, President of EMD-Batimo Group.
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Credits
Visuals and production: Dronestudio Inc.
Audiovisual consultant and provider: Productions Point A and Groupe Nord-Scène
